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Convert more of what you've got.
Practical guides on lifting your conversion rate and closing the gap on the best stores in your industry.
Checkout conversion rate: benchmarks, formula, and how to fix a leaky checkout
Checkout conversion rate = completed orders ÷ checkouts started × 100. A typical rate is around 45–50%. Here's the formula, payment conversion rate, and what drags it down.
Beauty ecommerce conversion rate: 2026 benchmarks for cosmetics & skincare
The average beauty ecommerce conversion rate is around 3.5% — one of the highest in retail. Here's why cosmetics convert well, what top stores hit, and how to push higher.
Electronics ecommerce conversion rate: 2026 benchmarks
The average electronics ecommerce conversion rate is around 1.8%. Here's why comparison shopping keeps it low, what top stores hit, and how to convert more considered buyers.
Fashion ecommerce conversion rate: 2026 benchmarks for apparel & clothing
The average fashion ecommerce conversion rate is around 2.2%, and top apparel stores convert above 4%. Here's what's normal, why clothing sits mid-pack, and how to close the gap.
Food & beverage ecommerce conversion rate: 2026 benchmarks
The average food & beverage ecommerce conversion rate is around 4.5% — the highest of any category. Here's why, what top stores hit, and how to keep it climbing.
How to calculate transaction (sales) conversion rate
Transaction conversion rate = transactions ÷ sessions × 100. Here's the formula, a worked example, and the difference between session-based, order-based, and payment conversion rates.
Is a 2% conversion rate good or bad?
A 2% conversion rate is roughly the overall ecommerce average — so it's fine for some industries and below par for others. Here's how to tell if 2% is good for your store.
Jewellery ecommerce conversion rate: 2026 benchmarks for luxury & high-ticket
The average jewellery ecommerce conversion rate is around 1% — the lowest of any category, because of high price and long decisions. Here's what's normal and how to convert more.
What's a good ecommerce conversion rate? (by industry)
There's no single 'good' conversion rate — it depends on your industry. Here are the benchmarks for fashion, beauty, food, electronics and more, and how to beat them.
How to increase your Shopify conversion rate
Practical, prioritised ways to lift your Shopify conversion rate — from value proposition and speed to social proof, checkout and CTAs.
How to calculate conversion rate (with examples)
Conversion rate is simple to calculate but easy to misread. Here's the formula, worked examples, and the mistakes that make your number look wrong.
Why is my conversion rate so low? (and how to fix it)
If your ecommerce conversion rate feels low, here are the usual culprits — from slow speed and weak value props to checkout friction — and how to diagnose each.
Mobile vs desktop conversion rates: closing the gap
Most ecommerce traffic is mobile, but mobile converts lower than desktop. Here's why the gap exists and how to close it.