01 — The benchmark
"Good" depends on your industry
A 2% conversion rate is great for furniture and poor for food & beverage. That's why this compares you to your own vertical — food & beverage averages around 4.5%, beauty 3.5%, fashion 2.2%, while home and luxury run lower. The gap to your industry is real revenue.
02 — The math
How it's calculated
Conversion rate = orders ÷ visitors × 100. The "leak" is the extra orders you'd make at your industry's benchmark rate, times your average order value.
03 — The fix
How to raise it
Speed up the site, tighten your calls-to-action, remove checkout friction and surprise costs, add social proof, and sharpen your value proposition. Grab the free checklist above for the full list.