Blog
Convert more of what you've got.
Practical guides on lifting your conversion rate and closing the gap on the best stores in your industry.
What's a good ecommerce conversion rate? (by industry)
There's no single 'good' conversion rate — it depends on your industry. Here are the benchmarks for fashion, beauty, food, electronics and more, and how to beat them.
How to increase your Shopify conversion rate
Practical, prioritised ways to lift your Shopify conversion rate — from value proposition and speed to social proof, checkout and CTAs.
How to calculate conversion rate (with examples)
Conversion rate is simple to calculate but easy to misread. Here's the formula, worked examples, and the mistakes that make your number look wrong.
Why is my conversion rate so low? (and how to fix it)
If your ecommerce conversion rate feels low, here are the usual culprits — from slow speed and weak value props to checkout friction — and how to diagnose each.
Mobile vs desktop conversion rates: closing the gap
Most ecommerce traffic is mobile, but mobile converts lower than desktop. Here's why the gap exists and how to close it.